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Netflix replaces content chief Bela Bajaria with Peter Rice amid layoffs

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Neutral summary

Netflix has announced that Bela Bajaria is leaving her role as chief content officer, a position she had held since 2023, after nearly a decade at the company. She will be replaced by Peter Rice, a former Disney and Fox executive with extensive experience in TV and film, including scripted and unscripted shows, live sports, prestige television and theatrical distribution. The move comes as the streamer cuts about 1,000 jobs and faces a declining share price and viewership struggles. According to the New York Post, Bajaria only learned of her firing at 5pm on Wednesday before a VIP screening of “Nobody Wants This,” after repeated assurances she was safe. Variety notes that in 2025 Netflix posted a net profit of $11 billion on a 16% increase in revenue to $46.6 billion, but expects revenue growth to cool to 13%-14% this year. Handelsblatt links the shakeup to weak subscriber growth, while the Financial Times frames it as an effort to arrest the declining share price. DTF reports that the streaming giant is continuing its executive reshuffle.

How it was framed

Outlets: 11. Countries: 6. Facts in the shared core: 3.

Publication timeline

  1. · Variety (outlet profile)

    Netflix Shocker: Bela Bajaria Leaving After 10 Years Amid Layoffs. In a major executive shakeup, Bela Bajaria is out at Netflix after 10 years at the streamer, most recently serving as its chief content officer. Bajaria…

  2. · The Hollywood Reporter (outlet profile)

    Bela Bajaria Out at Netflix. The CCO has been with the streamer since 2016, with her exit coming as the company sheds 1,000 employees.

  3. · Business Insider (outlet profile)

    Netflix is getting a new content chief after a stock slump and viewership struggles. Bela Bajaria, who has overseen Netflix's movies and shows, is leaving. Peter Rice, a former Fox and Disney executive, will take Bajari…

  4. · CNBC (outlet profile)

    Netflix Chief Content Officer Bela Bajaria is leaving, will be replaced by Peter Rice. Netflix announced Bela Bajaria will be replaced by former Disney exec Peter Rice as the company's chief content officer.

  5. · The New York Times (outlet profile)

    Netflix Replaces Bela Bajaria as Chief Content Officer. Peter Rice, a former executive at Disney and Fox, will take over from Bela Bajaria, who had held the job since 2023.

  6. · Channel NewsAsia (outlet profile)

    Netflix names former Disney executive Rice as new content chief as Bajaria departs

  7. · Financial Times (outlet profile)

    Netflix replaces chief content officer in effort to arrest declining share price. Former Disney and Fox executive Peter Rice will replace Bela Bajaria, who worked at the company for nearly a decade

  8. · El País (outlet profile)

    La responsable de contenidos de Netflix, Bela Bajaria, sale de la compañía un día después del despido de 1.000 empleados. Bajaria llevaba una década en la empresa, los tres últimos al más alto nivel. Será reemplazada po…

  9. · New York Post (outlet profile)

    Netflix big Bela Bajaria out after decade calling shots on shows. Peter Rice is streamer’s new chief content officer. One of Netflix’s top execs is out as the streaming giant lays off staff amid declining viewership.

  10. · Variety (outlet profile)

    Why Did Netflix Boot Bela Bajaria?. Fear and loathing are running high as Hollywood processes Thursday’s shock firing of Bela Bajaria from her post as Netflix chief content officer. Yes, the company that popularized the…

  11. · Handelsblatt (outlet profile)

    Bela Bajaria: Netflix setzt die Programmchefin ab. Die Nutzerzahlen des Streamingdienstes haben sich zuletzt schwach entwickelt. Nach zehn Jahren im Unternehmen muss darum die Chefkreative gehen. Es kommt ein erfahrener…

  12. · DTF (outlet profile)

    В Netflix сменился директор по контенту — им стал один из ключевых руководителей 20th Century Fox. Стриминговый гигант продолжает вести перестановки.

  13. · Variety (outlet profile)

    Netflix Is Profitable and Still Growing. Why Did It Just Make a Huge Round of Layoffs and Oust Its Top Content Exec?. In 2025, Netflix notched a net profit of $11 billion on a 16% increase in revenue, to $46.6 billion.…

  14. · New York Post (outlet profile)

    Inside the brutal firing of Netflix content boss Bela Bajaria — ‘she got blindsided’. Ousted chief content officer Bela Bajaria only learned of her firing at 5pm on Wednesday before a VIP screening of "Nobody Wants This…

  15. · CNBC (outlet profile)

    Here's who Netflix just brought in to run content — and what it means for the streamer. Peter Rice brings a wealth of experience in TV and film, including scripted and unscripted shows, live sports, prestige television…

Factual core

  • Bela Bajaria most recently served as Netflix's chief content officer.
  • In 2025, Netflix's revenue increased by 16% to $46.6 billion.
  • Netflix appointed a new chief content officer.

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