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YouTube unveils new AI tools for creators and viewers at Made on YouTube 2026

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Neutral summary

At its annual Made on YouTube 2026 event, held on September 23, the company announced a broad set of new AI-powered features for both creators and viewers. For creators, YouTube Studio is gaining tools that analyze scripts and rough cuts, offer recommendations based on previous content and viewer comments, and enable A/B testing of videos to identify the most effective approaches. Gemini will also become a chat-based editing assistant for Shorts, while a new live translation feature will let creators dub their streams in real time, for example from English into Spanish. For viewers, the company introduced Custom Feeds, which let users build personalized recommendation feeds using text prompts, as well as an expansion of Ask YouTube to assist with product shopping. Some outlets, including Golem and Frandroid, note that Custom Feeds will first roll out in the United States. ITmedia also reports the introduction of deepfake detection and monetization tools such as Shorts serialization and matching for co-streams.

How it was framed

Outlets: 14. Countries: 9. Facts in the shared core: 4.

Publication timeline

  1. · TechCrunch (outlet profile)

    YouTube releases new AI features for creators within its Studio app. YouTube is adding new features to generate ideas and monitor the performance of thumbnails.

  2. · Channel NewsAsia (outlet profile)

    YouTube unveils AI creator tools, shopping features at annual event

  3. · TechCrunch (outlet profile)

    YouTube Music gets more conversational with new AI features. YouTube is adding new AI-powered features to YouTube Music that aim to make it easier for listeners to discover music, explore artists, and find podcasts they…

  4. · Terra (outlet profile)

    YouTube apresenta ferramentas de IA para criadores e recursos de compras. O YouTube revelou ‌nesta quarta-feira uma série de ferramentas de inteligência artificial, ...

  5. · TechCrunch (outlet profile)

    YouTube’s conversational video editing tool lets creators make edits in natural language. Creators will be able to use AI in a conversational chat interface to help them edit videos.

  6. · The Decoder (outlet profile)

    YouTube adds AI tools to Creator Studio with script coaching, smart thumbnails, and Gemini editing. YouTube is adding AI tools to its creator studio. A storytelling assistant analyzes scripts and rough cuts, Gemini beco…

  7. · 3DNews (outlet profile)

    YouTube запустит новые ИИ-функции для блогеров — дубляж в реальном времени, анализ привлекательности видео и динамические миниатюры. На мероприятии Made on YouTube компания анонсировала новые инструменты на базе ИИ, в т…

  8. · Expansión (outlet profile)

    YouTube evoluciona: ahora puedes hablarle para encontrar tus videos favoritos. Durante Made on YouTube 2026, la plataforma presentó nuevas herramientas de IA que van desde descubrir nuevos contenidos con prompts y coman…

  9. · El Comercio (Perú) (outlet profile)

    “Made on YouTube”: las nuevas herramientas para creadores y fans anunciadas en el evento. Desde un asistente de producción de contenido empoderado por IA a doblaje automático en tiempo real, estas son las nuevas funcion…

  10. · Olhar Digital (outlet profile)

    YouTube vai criar feeds personalizados e usar inteligência artificial para responder perguntas sobre produtos. Novidades foram apresentadas nesta quarta-feira (23), durante o evento Made on YouTube O post YouTube vai cr…

  11. · Le Parisien (outlet profile)

    YouTube propose aux utilisateurs de personnaliser leur fil vidéo grâce à un chatbot propulsé par l’IA

  12. · ITmedia (outlet profile)

    YouTube、クリエイター向け新機能を多数発表 Geminiによる会話型編集、動画のA/Bテスト、ライブ配信者のマッチングなど. YouTubeは年次イベント「Made on YouTube 2026」で、クリエイター支援の新機能を多数発表した。Geminiによる編集アシスタントや動画のA/Bテスト、ディープフェイク対策の類似性検出などを順次導入する。ショート動画のシリーズ化や共同配信のマッチングなど、制作から収益化まで包括的に支援…

  13. · ITmedia (outlet profile)

    YouTube、視聴者向け新機能を発表 プロンプトで作る「カスタムフィード」、Ask YouTubeの買い物支援、YouTube Musicの「Ask Music」など. YouTubeは「Made on YouTube 2026」で、視聴者向けの新機能を発表した。気分や関心に沿ったフィードを自作できるCustom Feedsや、商品選びを対話で支援するAsk YouTubeの拡張、音楽やポッドキャストのAI音声ガイドなどを順次導入す…

  14. · Terra (outlet profile)

    YouTube anuncia novidade que pode facilitar a vida de quem cria vídeos. O YouTube anunciou uma nova ferramenta que promete facilitar o trabalho dos criadores de ...

  15. · Golem (outlet profile)

    Streaming: Youtube lässt Nutzer eigene Feeds per KI-Prompt erstellen. Mit Custom Feeds legen Nutzer per KI-Prompt fest, welche Videos auf ihrer Startseite landen. Die Funktion startet zunächst in den USA. ( Youtube , KI…

  16. · Frandroid (outlet profile)

    YouTube déploie une fonction pour créer plusieurs pages d’accueil selon vos envies. YouTube veut donner davantage de contrôle à ses utilisateurs sur leur page d’accueil. La plateforme a annoncé ce mercredi 23 septembre…

  17. · InfoMoney (outlet profile)

    YouTube apresenta ferramentas de IA para criadores e recursos de compras. YouTube apresenta ferramentas de IA para criadores e recursos de compras The post YouTube apresenta ferramentas de IA para criadores e recursos d…

  18. · Habr News (outlet profile)

    В YouTube Studio появится A/B‑тестирование роликов. YouTube представил ряд новых инструментов, которые используют искусственный интеллект для тестирования различных подходов к видео и выявления наиболее эффект…

Factual core

  • YouTube is adding AI tools to its Creator Studio.
  • YouTube introduced Custom Feeds, allowing viewers to create feeds based on mood or interests.
  • YouTube is integrating Gemini as a chat-based editing assistant for Shorts.
  • The feature is initially being rolled out in the United States.

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