Disney+ and Hulu raise prices in the US again

Neutral summary

Disney has raised prices for its Disney+ and Hulu streaming services in the US, the fourth hike for Disney+ in four years. The ad-free Disney+ Premium plan increased from $18.99 to $21.49 per month, a 13% rise, and now costs more than Netflix's ad-free tier. New subscribers were charged the new rates starting September 23, while existing customers will see them on their next billing cycle. Hulu also went up, and subscribing to a bundle of both services now costs almost half as much as paying for each separately. The increase applies only to the US, with Disney not announcing any plans for Germany. The move follows similar price hikes by competitors like Netflix and Peacock, reflecting a broader trend of rising streaming costs. The announcement drew backlash on social media, with some users asking when people will learn to cancel their subscriptions.

How it was framed

Outlets: 13. Countries: 4. Facts in the shared core: 4.

Publication timeline

1. 2026-09-23 15:05 · Variety (outlet profile)

   Disney+ Raises Prices Again, the Fourth Hike in Four Years. The streamflation trend continues: Disney is once again asking Disney+ subscribers to pay even more for the streaming service. Disney+ Premium, the plan with w…

2. 2026-09-23 15:33 · The Hollywood Reporter (outlet profile)

   Disney+ and Hulu Raise Prices, With Ad-Free Plans Topping $21 Each. Subscribing to a bundle is now almost exactly half the price of individual plans for each streamer.

3. 2026-09-23 16:11 · New York Post (outlet profile)

   Disney reportedly hiking Disney+, Hulu subscriptions — here’s how much more you’ll have to pay. The monthly price of ad-free Disney+ will rise by 13%.

4. 2026-09-23 16:27 · Business Insider (outlet profile)

   Disney+ is raising prices for the 6th straight year — and Hulu is going up too. Disney is raising the prices of Disney+ and Hulu once again. Major streamers like Netflix and Peacock have also hiked prices.

5. 2026-09-23 17:41 · Engadget (outlet profile)

   Disney+ and Hulu are getting even more expensive (again). So I guess we're just doing this every year now.

6. 2026-09-23 17:59 · The Independent (outlet profile)

   Disney+ is raising prices — again: ‘When will people learn to cancel’. Increase marks fourth time in four years that the entertainment company has raised streaming prices

7. 2026-09-23 18:06 · TechCrunch (outlet profile)

   Disney+ and Hulu add to the growing trend of streaming inflation. Disney is raising the prices of Disney+ and Hulu as streaming costs continue to rise across the industry.

8. 2026-09-23 18:59 · CBS News (outlet profile)

   Disney is raising prices for Disney+ and Hulu. See the breakdown.. The price hikes for new subscribers are effective immediately. Existing subscribers' plans will go up next month.

9. 2026-09-23 19:19 · Valor Econômico (outlet profile)

   Disney aumenta preços de várias assinaturas de streaming nos EUA. A Disney está aumentando os preços de várias de suas assinaturas de streaming nos EUA, segundo uma pessoa familiarizada com o assunto, após movimentos se…

10. 2026-09-23 19:19 · Valor Economico (outlet profile)

    Disney aumenta preços de várias assinaturas de streaming nos EUA. A Disney está aumentando os preços de várias de suas assinaturas de streaming nos EUA, segundo uma pessoa familiarizada com o assunto, após movimentos se…

11. 2026-09-23 20:24 · The Independent (outlet profile)

    Disney+ sparks backlash after announcing fourth price hike in four years

12. 2026-09-23 21:18 · Ars Technica (outlet profile)

    Disney+ and Hulu raise prices by up to 13 percent after doubling profits. The Disney+ ad-free plan is now more expensive than Netflix's.

13. 2026-09-24 06:35 · Heise (outlet profile)

    Disney+ wird in den USA erneut teurer: Premium kostet 21,50 US-Dollar. Das werbefreie Disney+ kostet in den USA künftig 21,50 US-Dollar im Monat. Eine Preiserhöhung für Deutschland hat Disney bislang nicht angekündigt.

14. 2026-09-24 09:30 · TechRadar (outlet profile)

    Disney announces new Disney+ and Hulu price hikes — but they won't affect everyone yet. Disney+ and Hulu prices are rising for the sixth year in a row — but not everyone will be affected yet.

Factual core

• Disney is raising the prices of Disney+ and Hulu.
• Disney+ is raising its ad-free Premium plan price in the US to $21.50 per month.
• The price increase follows similar moves by competitors in recent months.
• The information about the price increase comes from a person familiar with the matter.