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Meta's Muse AI agent tops US App Store, shares surge

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Neutral summary

Meta's AI agent Muse, introduced less than two weeks ago, has become the most-downloaded free app in the US App Store, beating ChatGPT, Claude and Grok. According to Appfigures, the app recorded 730,000 downloads in its first five days and surpassed ChatGPT's early mobile launch in downloads and daily active users in the US and Canada. The success of Muse has boosted investor confidence: Meta's shares rose 9–12% in a day, with surging options volume, and MarketWatch reports this is the company's best month in over two years. Muse, powered by the Muse Spark model, can autonomously handle purchases and bookings, and Meta is opening its connectors to developers, which some see as a potential App Store-style boom. Retail experts call it a “natural evolution from search,” while Fortune reports the app has already drawn backlash from another tech giant. Analysts cited by Channel NewsAsia expect Muse to become a new revenue stream for Meta, and partnerships with Shopify, along with Meta's social-media dominance, could make it a standard in AI commerce.

How it was framed

Outlets: 15. Countries: 7. Facts in the shared core: 2.

Publication timeline

  1. · MarketWatch (outlet profile)

    Meta’s stock is enjoying its best month in more than two years thanks to the company’s hot new AI assistant. Muse is gaining popularity and helping convince investors that Meta’s AI bets are paying off.

  2. · El Economista (outlet profile)

    Wall Street sube liderado por servicios de comunicación; acciones de Meta Platforms suben 9%. El índice de servicios de la comunicación sube más de 3%, con el salto en las acciones de Meta por el optimismo por su asiste…

  3. · CNBC (outlet profile)

    Meta's Muse personal AI agent tops ChatGPT, Grok and Claude for post-launch downloads. Meta's Muse AI personal agent tool had 730,000 downloads over the roughly five days after its launch.

  4. · TechCrunch (outlet profile)

    Meta’s Muse is outpacing ChatGPT’s early mobile launch. Meta’s new AI agent Muse has racked up more downloads and daily active users in the U.S. and Canada than ChatGPT did over the same period after its mobile debut, a…

  5. · CNBC (outlet profile)

    Investors discover their new favorite consumer AI play in Meta. Options volume is surging. Shares of the social media giant surged 12% Monday.

  6. · Business Insider (outlet profile)

    Meta's Muse gives Zuckerberg another shot at building a real platform. Meta's Muse AI agent could give Mark Zuckerberg another chance to build a powerful internet platform, and developers are paying attention.

  7. · CGTN (outlet profile)

    Meta shares jump, AI agent Muse tops US App Store. Meta shares jump, AI agent Muse tops US App Store

  8. · Business Insider (outlet profile)

    AI connectors could spark the next App Store-style boom. Here's how they work.. Meta is opening Muse connectors to developers. Here's how they could make AI agents more useful — and reshape online commerce.

  9. · 3DNews (outlet profile)

    ИИ-агент M**a Muse стал популярнее ChatGPT, Claude и Grok в американском App Store — всего за две недели. Выпущенное M**a приложение агента искусственного интеллекта Muse в магазине Apple App Store занимает в рейтинге б…

  10. · Channel NewsAsia (outlet profile)

    Wall Street expects Meta's AI agent to shape into a new revenue engine

  11. · Futura Sciences (outlet profile)

    Pourquoi Meta pourrait devenir redoutable dans l’IA sans avoir le meilleur chatbot. Meta a du mal à faire décoller ses IA, alors la firme a pensé autrement avec sa nouvelle application Muse. Plutôt que de proposer un ch…

  12. · Blic (outlet profile)

    "Muse" munjevito osvaja korisnike: Metina nova aplikacija prestigla ChatGPT, ali već nailazi na ozbiljne prepreke. Metina aplikacija sa ličnim agentom zasnovanim na veštačkoj inteligenciji Mjuz, predstavljena pre manje…

  13. · La Tribune (outlet profile)

    Muse plus fort que ChatGPT ? Comment l'IA de Meta est devenue la plus en vogue. En douze jours à peine, Muse, le nouvel agent conversationnel de Mark Zuckerberg s'est hissé au sommet des téléchargements sur l'App Store.…

  14. · MarketWatch (outlet profile)

    Could Meta’s viral Muse app be the company’s ChatGPT moment?. Meta’s new assistant is topping App Store charts and beating ChatGPT’s early download pace, spurring renewed confidence in the company’s AI strategy

  15. · Le Figaro (outlet profile)

    « Le produit grand public le plus marquant depuis longtemps » : Meta fait un carton plein avec son agent IA personnel Muse. Avec son agent IA, le groupe de Mark Zuckerberg cible le marché des particuliers. Son nouvel ou…

  16. · BFMTV (outlet profile)

    Muse propulse Meta en tête de l'App Store - 22/09. Ce mardi 22 septembre, François Sorel a reçu Lucas Perraudin, président de AI to Market, Yves Maître, cofondateur de Xunos et operating partner chez Jolt Capital, et Mi…

  17. · BFMTV (outlet profile)

    Microsoft : encore des licenciements chez Xbox - 22/09. Ce mardi 22 septembre, François Sorel a reçu Lucas Perraudin, président de AI to Market, Yves Maître, cofondateur de Xunos et operating partner chez Jolt Capital,…

  18. · BFMTV (outlet profile)

    Le Tech Flash : Muse propulse Meta en tête de l'App Store, par Léa Benaim - 22/09. Ce mardi 22 septembre, dans Le Tech Flash, Léa Benaim s'est penchée sur l'ascension de Meta en tête de l'App Store grâce à Muse, le lanc…

  19. · BFMTV (outlet profile)

    Le Débrief de la tech - Mardi 22 septembre. Ce mardi 22 septembre, François Sorel a reçu Lucas Perraudin, président de AI to Market, Yves Maître, cofondateur de Xunos et operating partner chez Jolt Capital, et Michel Le…

  20. · BFMTV (outlet profile)

    Tech & Co, la quotidienne - Mardi 22 septembre. Mardi 22 septembre, François Sorel a reçu Lucas Perraudin, président de AI to Market, Yves Maître, cofondateur de Xunos et operating partner chez Jolt Capital, Michel Lévy…

  21. · CBS News (outlet profile)

    Meta's Muse shopping agent is a hit, as AI commerce starts to take off. Meta's new AI tool now ranks at the top of the App Store. Some retail experts see a "natural evolution from search."

  22. · Fortune (outlet profile)

    Meta’s Muse AI is exploding in popularity—and already drawing heated backlash from another tech giant. The app, which uses Meta's latest Muse Spark AI model, connects users to a range of services that its AI agent auton…

  23. · CBS News (outlet profile)

    Downloads surge for Meta's new AI agent Muse. Meta's new AI personal assistant, Muse, has reached the top of the U.S. App Store charts, surpassing competitor ChatGPT. CBS News digital reporter Lauren Fichten details how…

Factual core

  • Meta's Muse AI app is rapidly gaining popularity.
  • Meta Platforms shares rose 9%.

Full methodology →