digesta
Just signalNo noise

← Back to feed

Converse pulls ad, apologizes over KKK imagery accusations

–

Neutral summary

Converse, owned by Nike, has pulled an advertisement and apologized after critics accused it of evoking racist imagery. The Instagram photo showed K-pop singer Karina holding a pair of Chuck 70 X sneakers; a white triangular shape formed by the lighting reminded critics of a KKK hood, and the sneakers in her hands appeared to some like the dangling feet of a lynching victim. The ad was part of a campaign for the updated Chuck 70 X model released in late August and early September. Critics, including Democratic Congressman Troy Carter, called the image racist, reckless and deeply offensive. In a statement, Converse said: "We apologize. We understand why this image is deeply disturbing and recognize that we made a mistake." The company removed the post from its channels and said it was working to have it taken down elsewhere. Nike shares edged lower on Monday, with the controversy cited among factors.

How it was framed

Outlets: 20. Countries: 9. Facts in the shared core: 4.

Publication timeline

  1. · Fox News (outlet profile)

    Converse pulls latest shoes ad after critics accuse of sharing 'racist' and 'reckless' KKK imagery. Converse pulled a shoe ad last week after critics said the imagery resembled a Ku Klux Klan hood and a lynching victim,…

  2. · Inquirer.net (outlet profile)

    Converse apologizes, pulls sneaker ad tagged to include racist imagery. The sneaker company Converse has removed a social media ad that sparked outrage among critics who viewed it as evoking the Ku Klux Klan and lynchin…

  3. · Channel NewsAsia (outlet profile)

    Converse apologises and pulls sneaker ad that critics said included racist imagery. The Instagram ad photo showed K-pop singer Karina wearing a skirt and holding a pair of Chuck 70 X sneakers. 

  4. · GB News (outlet profile)

    Converse forced to pull shoe advert amid woke outrage over Ku Klux Klan illusion. Converse has been forced to pull an advert for its shoes amid claims it looked like the Ku Klux Klan. The ad featured K-pop singer Karina…

  5. · O Globo (outlet profile)

    Converse apaga anúncio das redes após usuários associarem elementos da imagem ao Ku Klux Klan: 'Profundamente perturbador'. A Converse retirou de suas redes sociais uma imagem de uma campanha publicitária depois que usu…

  6. · 20 Minutes (outlet profile)

    La marque de chaussures Converse s’excuse pour une pub rappelant le Ku Klux Klan. La marque de chaussures Converse s’est excusée après la publication d’une publicité évoquant le Ku Klux Klan pour de nombreux internautes

  7. · RT - Daily news (outlet profile)

    Converse pulls ad over KKK imagery claims. Converse has pulled an advertisement from its social media pages after critics claimed its imagery evoked the Ku Klux Klan and a lynching Read Full Article at RT.com

  8. · Lenta.ru (outlet profile)

    Converse удалил рекламу из-за расистской символики

  9. · BFMTV (outlet profile)

    La marque américaine Converse crée la polémique après une publicité évoquant le Ku Klux Klan. La marque de chaussures a publié une campagne de publicité, depuis supprimée, évoquant les cagoules pointues de la société su…

  10. · G1 (outlet profile)

    Converse apaga anúncio com cantora de K-pop após acusações de racismo. Converse apaga anúncio com cantora de K-pop após acusações de racismo Reprodução/Instagram A empresa de tênis Converse retirou uma publicidade das r…

  11. · Дождь (tvrain.tv) (outlet profile)

    В рекламе Converse разглядели сцену линчевания. Компании пришлось извиняться и срочно все удалять. В конце августа и начале сентября Converse выпустила в соцсетях несколько постов, посвященных обновленной модели Chuck 7…

  12. · La Dépêche (outlet profile)

    VIDÉO. Robe blanche et ombre pointue... la célèbre marque de chaussures Converse a-t-elle délibérément évoqué le Ku Klux Klan dans sa dernière campagne de publicité ?. La marque américaine Converse a retiré sa dernière…

  13. · Коммерсантъ (outlet profile)

    Converse извинился за рекламный постер из-за обвинений в расизме. Американский производитель обуви Converse извинился за вышедший недавно рекламный постер, из-за которого компанию обвинили в расизме. Как передает Sky Ne…

  14. · Forbes (outlet profile)

    Nike Shares Edge Lower After Converse Ad Controversy, Mbappé Exit. Nike shares edged lower Monday morning after a rough weekend, including controversy over a Converse ad that critics said resembled racist imagery.

  15. · CBS News (outlet profile)

    Converse pulls sneaker ad after critics say it uses racist imagery. Nike-owned Converse acknowledged that an ad for its Chuck Taylor sneaker is "deeply upsetting."

  16. · Newsweek (outlet profile)

    Converse Drama Explained as Company Removes Ad After Racism Accusations. Critics say the sneaker ad invokes imagery of the KKK and a person being lynched.

  17. · CBC News (outlet profile)

    Converse apologizes, pulls ad that critics say evokes KKK and lynching imagery. After intense backlash that included a U.S. congressman, several celebrities, marketing experts and a wide swath of the internet, Converse…

  18. · Folha de S.Paulo (outlet profile)

    Converse remove anúncio do All Star após ser acusada de fazer associação à Ku Klux Klan. A Converse, fabricante dos tênis All Star, removeu um anúncio de suas redes após usuários apontarem supostos símbolos racistas. Le…

  19. · Metropoles (outlet profile)

    Converse é acusada de evocar supremacia branca em campanha polêmica. Marca foi acusada de referenciar símbolos da organização Ku Klux Klan em nova campanha. Converse se desculpou e tirou a propaganda do ar

  20. · UOL (outlet profile)

    Converse remove anúncio do All Star após ser acusada de fazer associação à Ku Klux Klan. A Converse, fabricante dos tênis All Star, removeu um anúncio de suas redes após usuários apontarem supostos símbolos racistas.

  21. · UOL (outlet profile)

    Converse remove anúncio acusado de fazer referência a grupo supremacista. A Converse, fabricante dos tênis All Star, removeu das redes sociais uma peça publicitária que foi alvo de críticas durante o fim de semana. A em…

Factual core

  • Critics claimed the Converse advertisement's imagery evoked the Ku Klux Klan.
  • Converse apologized for the ad.
  • The Instagram ad photo showed K-pop singer Karina wearing a skirt and holding a pair of Chuck 70 X sneakers.
  • The image was part of the advertising campaign for the Chuck 70 X model, launched internationally on August 27.

Full methodology →