Liverpool announce record £300m shirt sponsorship deal with Turkish Airlines
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Neutral summary
Liverpool have announced a five-year sponsorship agreement with Turkish Airlines, which will become the club's new front-of-shirt sponsor from the 2027/28 season. The deal, reported to be worth £300m (about $405m), will see the airline pay £60m per season, making it one of the most lucrative in Premier League history. The Turkish carrier's logo will appear on the shirts of the men's, women's and academy teams, replacing Standard Chartered, which has been the club's main sponsor since 2010. The current season will serve as a transition period, with Standard Chartered moving to the role of 'global partner'.
How it was framed
Outlets: 18. Countries: 7. Facts in the shared core: 7.
Publication timeline
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Daily Mail (outlet profile)
Liverpool agree one of most lucrative sponsorship deals in Premier League history with Turkish Airlines paying Reds £60MILLION-A-YEAR to front their shirts from next season. It represents the end of an era after 17 year…
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Kicker (outlet profile)
350 Millionen Euro? Liverpool kündigt Turkish Airlines als Hauptsponsor an. Wie der FC Liverpool am Dienstag bekannt gab, wird Turkish Airlines ab der Saison 2027/28 als Hauptsponsor des Premier-League-Klubs fungieren.
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City AM (outlet profile)
Liverpool in record £300m deal as Turkish Airlines replaces Standard Chartered. Liverpool will replace Standard Chartered as their front-of-shirt partner next season after agreeing a record £300m deal with Turkish Airli…
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ТАСС (outlet profile)
"Ливерпуль" подписал рекордный спонсорский контракт в истории АПЛ. Со следующего сезона титульным спонсором клуба будет Turkish Airlines
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www.rbc.ru (outlet profile)
У «Ливерпуля» впервые за 17 лет сменится титульный спонсор. С сезона-2027/28 титульным спонсором клуба вместо британского банка Standard Chartered станет авиакомпания Turkish Airlines. Пятилетний контракт оценивается в…
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The Independent (outlet profile)
Liverpool agree new £300m shirt sponsor to end 17-year partnership. The Reds will have a new sponsor adorned on the front of their match shirts from the start of next season
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The Independent (outlet profile)
Liverpool announce lucrative sponsorship deal with nod to 2005 Champions League triumph
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Профиль (outlet profile)
"Ливерпуль" меняет титульного спонсора – впервые за 17 лет. С 2010 года титульным спонсором клуба был банк Standard Chartered, однако с сезона-2027/2028 он переместится в разряд "глобальных партнеров". Текущий сезон ста…
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Asharq Al-Awsat (outlet profile)
Liverpool Announce 5-year Sponsorship Deal with Turkish Airlines
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O Globo (outlet profile)
Liverpool fecha patrocínio de R$ 1,5 bilhão com Turkish Airlines para estampar camisa. O Liverpool anunciou nesta terça-feira um acordo com a Turkish Airlines para que a companhia aérea se torne a nova patrocinadora pri…
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Интерфакс (outlet profile)
"Ливерпуль" впервые за 17 лет сменит титульного спонсора. Авиакомпания Turkish Airlines станет титульным спонсором "Ливерпуля", сообщается на сайте английского футбольного клуба.
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Malay Mail (outlet profile)
Turkish Airlines will be new Liverpool shirt sponsor in £300m deal. LONDON, Sept 8 — Turkish Airlines will become Liverpool’s new front-of-shirt sponsor from the start of...
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Channel NewsAsia (outlet profile)
Liverpool announce five-year sponsorship deal with Turkish Airlines
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Lenta.ru (outlet profile)
«Ливерпуль» заключил рекордный контракт с Turkish Airlines
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Al Jazeera (outlet profile)
Liverpool announce five-year shirt sponsorship deal with Turkish Airlines. The deal is reportedly worth more than $405m, which would place it among the most lucrative in the Premier League.
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Российская газета (outlet profile)
"Ливерпуль" заключил пятилетний контракт с Turkish Airlines. "Ливерпуль" объявил о пятилетнем соглашении с Turkish Airlines. С 1 июня 2027 года турецкая авиакомпания станет главным партнером клуба, а ее логотип появится…
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Коммерсантъ (outlet profile)
«Ливерпуль» заключил одну из крупнейших спонсорских сделок в истории с Turkish Airlines. «Ливерпуль» со следующего сезона сменит титульного спонсора. Вместо эмблемы банка Standard Chartered на футболке игроков появится…
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Poder360 (outlet profile)
Liverpool fecha patrocínio de 300 mi de libras com Turkish Airlines. Acordo de 5 anos com a empresa aérea turca renderá mais de 60 milhões de libras anuais ao clube inglês a partir de 2027
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UOL (outlet profile)
Liverpool anuncia acordo com companhia aérea para patrocínio de 300 milhões de libras. A companhia aérea Turkish Airlines será patrocinadora do Liverpool a partir da temporada 2027-2028, anunciou o clube nesta terça-fei…
Factual core
- The sponsorship deal is between Liverpool Football Club and Turkish Airlines.
- Liverpool signed a record sponsorship contract in the history of the Premier League.
- Liverpool will change its title sponsor for the first time in 17 years.
- Standard Chartered will cease to be Liverpool's title sponsor in the 2027/28 season.
- The five-year deal begins in 2027.
- The announcement was made by Liverpool FC on Tuesday.
- The sponsorship deal is valued at 300 million pounds.