Apple set to unveil foldable iPhone over $2,000 at September 9 event
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Neutral summary
Apple will hold its “Surprise and Shine” event on September 9, where it is expected to debut its first foldable iPhone Ultra alongside the iPhone 18 lineup. The presentation marks the first major public appearance of John Ternus, who officially became CEO on September 1. According to the Financial Times, the foldable device will be priced above $2,000, a first for the iPhone in its two-decade history. The event will also likely feature new Apple Watch Series 12 and Ultra 4 models, updated AirPods, and HomePods. Competitors are watching closely: Huawei has already launched a new foldable smartphone, and Samsung said it “absolutely welcomes” the competition but warned that the device’s weight is crucial.
How it was framed
Outlets: 17. Countries: 9. Facts in the shared core: 7.
Publication timeline
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Financial Times (outlet profile)
John Ternus’s first test at Apple: selling a $2,000 foldable iPhone. Smartphone maker needs to raise prices across its device range to make up for rising costs
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Times of India (outlet profile)
The 'iPhone Fold unboxing' going viral ahead of Apple ‘Surprise and Shine’ event. An alleged iPhone Fold mock-up is circulating online before Apple's September event. This prototype showcases a book-style folding design…
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Daily Mail (outlet profile)
Apple is hosting its 'surprise and shine' event this week where it could unveil its foldable iPhone Ultra - here's how you can watch live. Apple is gearing up to host its 'surprise and shine' event later this week, wher…
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Folha de S.Paulo (outlet profile)
Huawei lança novo smartphone dobrável em meio à disputa com Apple e Xiaomi. A Huawei lançou nesta segunda-feira (7) sua nova série de smartphones dobráveis de ponta, em uma tentativa de defender sua liderança no mercado…
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UOL (outlet profile)
Huawei lança novo smartphone dobrável em meio à disputa com Apple e Xiaomi
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TechCrunch (outlet profile)
What we expect from the upcoming Apple launch. While Apple's first foldable iPhone Ultra will headline the September 9 launch, we're also expecting news about AirPods and HomePods.
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Golem (outlet profile)
(g+) iPhone: John Ternus's first test at Apple: selling a $2,000 foldable iPhone. Smartphone maker needs to raise prices across its device range to make up for rising costs ( Apple , iPhone )
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Folha de S.Paulo (outlet profile)
Apple prepara iPhone dobrável de mais de US$ 2.000 em meio a alta de custos. John Ternus , da Apple , deve apresentar na quarta-feira (9) sua primeira leva de novos produtos como CEO, na esperança de convencer os client…
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UOL (outlet profile)
Apple prepara iPhone dobrável de mais de US$ 2.000 em meio a alta de custos
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New York Post (outlet profile)
Apple’s first foldable iPhone is set to debut Wednesday — and all eyes are on new CEO John Ternus. Apple is expected to unveil its most radical iPhone redesign in years this Wednesday -- giving new CEO John Ternus an ea…
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Sydney Morning Herald (outlet profile)
Foldable iPhones, touch-screen MacBooks: What to expect from Apple’s big launch. After new Apple chief executive John Ternus took the reins this month, the tech giant is about to start the biggest run of device releases…
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O Globo (outlet profile)
Apple apresenta amanhã iPhone 18 Pro e primeiro dobrável em estreia de John Ternus como CEO. É amanhã. A Apple realiza nesta quarta-feira seu tradicional evento de lançamento de novos produtos, mas desta vez a apresenta…
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Times of India (outlet profile)
iPhone 18 launch event on September 9: How, when and where to watch. Apple's 'Surprise and Shine' event on September 9, 2026, will unveil the iPhone 18 series. The company is also launching its first foldable smartphone…
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Asharq Al-Awsat (outlet profile)
Apple’s Ternus Faces AI Test as Foldable iPhone Takes Center Stage
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3DNews (outlet profile)
Apple могла представить складной iPhone ещё десять лет назад, но решила дождаться лучшего момента. В следующем году семейству iPhone исполнится 20 лет, но на этой неделе произойдут два не менее важных события. Впервые н…
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Heise (outlet profile)
Hardware-Parade: Apple plant bis Anfang 2027 über ein Dutzend neue Produkte. Gut gefüllt ist Apples Pipeline: Informierten Kreisen zufolge wird der iPhone-Konzern noch bis Frühjahr mehr als ein Dutzend neuer Hardware-Mo…
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The Verge (outlet profile)
Apple says ‘Fold’ and competitors ask ‘how wide?’. Apple is almost certain to launch its first foldable iPhone tomorrow, seven years after Samsung's Galaxy Fold initially went on sale. And while Apple might be a few yea…
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Clarín (outlet profile)
Apple estrenará la era Ternus con el iPhone 18 Pro y su primer teléfono plegable. La firma tecnológica se prepara para su evento anual, destacando la posible presentación de su primer móvil plegable, el "iPhone Ultra".…
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Wired (outlet profile)
Here’s Samsung’s Advice for Apple and Its Upcoming Folding iPhone. The competition is “absolutely welcome” by the pioneering Korean giant, but Samsung warns that the device’s “weight” is crucial.
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TechCrunch (outlet profile)
How to watch Apple’s foldable iPhone announcement. Apple's annual iPhone event will stream live on September 9 at 10 AM PDT, and we're expecting big news.
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The National (UAE) (outlet profile)
A $2,000 foldable iPhone? What to expect from Apple's event this week
Factual core
- Apple will debut its first foldable iPhone on Wednesday.
- John Ternus became the new chief executive of Apple this month.
- The foldable iPhone is expected to cost approximately $2,000.
- John Ternus faces his first major test at Apple by selling a $2,000 foldable iPhone.
- Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max at the event.
- Apple is about to start the biggest run of device releases in its history.
- The event is an annual gathering for Apple.